Ranch Foods Direct is dedicated to principles, making our world a better place by offering products imbued with values. The tag line on the Ranch Foods Direct (RFD) logo is “Good Food That’s Good For You” because the RFD Mission is to build community around local food, promoting a
Strong local economy, sourcing products here and returning as much income as possible to producers in southeastern Colorado.
- Good nutrition, purveying products that are fresh, not highly processed or contain chemicals.
- Valued workforce, paying living wages with good working conditions.
- Environmental sustainability, with good stewardship on the land.
- Animal welfare, with humane treatment.
RFD values are displayed prominently on the wall in the store
Our Pledge, Our Purpose
- We believe food should be good — and good for you.
- We believe food is a sacred gift.
- We believe our health and well-being is best served with whole foods, minimally processed, free of chemicals and artificial preservatives.
- We believe quantity should not come at the expense of quality.
- We believe food, animals and the land should be managed using sustainable, humane practices that promote the long-term health of rural families and communities.
- We believe food should be produced as close to our tables as possible by people who love the soil and care for the land.
- We believe the people who produce our food should earn a just income.